Making a big purpose feel easy to join
The Challenge
OnePercentNow brings people together through everyday acts of giving back. Its website needed to make that purpose tangible: show what taking part looks like, introduce the people and moments behind the community, and give visitors a clear route to their next event. The central idea is simple: small contributions can add up to collective impact.
1%
The idea at the heart of the movement
Events
Shared experiences with a purpose
Stories
A window into the community
People
Connection at the centre of the experience
A little more life. A little more purpose.
Community moments, upcoming gatherings, and simple ways to get involved.
An invitation to show up
The Experience
The website brings together community storytelling, event discovery, and a clear invitation to join the movement. Large typography, photography, and a guided journey through the community’s purpose make the experience feel personal and welcoming.
Visitors can explore upcoming gatherings and past events, from community walks to social dancing and charity games. A dedicated newsletter signup keeps people connected to what’s happening next.
Build A Community WebsiteOne home for the movement
The Outcome
OnePercentNow has a digital home where visitors can understand its purpose, explore events, and stay connected. The experience turns an abstract idea about giving back into clear, everyday ways to participate, with community stories and gatherings at its centre.
