The Challenge
Milton Keynes Guitar needed to compete with generic "find a tutor" directories using something no directory can offer: proof. Michael is a gigging guitarist first, ten-plus years on stage, session work, a Trinity College London grade pass, an original song, and the site had to carry that credibility instead of reading like a template with a phone number bolted on. It also had to do double duty: convert visitors into booked lessons and hold a growing library of performance clips, without turning into a bloated portfolio site that buries the actual offer (lessons, songwriting, session work).
10+ Years
On-stage & studio experience behind the brand
3 Core Services
Lessons, Session Work, Songwriting
150-Frame
Custom scroll-scrubbed hero animation
6 Pieces
Real performance clips in the portfolio
Real gig photography, a Trinity College exam recording, and an original song replace generic stock imagery and copy-paste bios, so credibility is shown, not claimed.

What We Did
We built Milton Keynes Guitar as a fully custom, single-page site, no template, no page builder, using GSAP and Lenis to choreograph the entire scroll experience. The hero opens on a custom chromakeyed illustration of a guitar that rotates frame-by-frame as you scroll, tied directly to scroll position rather than autoplay.
From there the page moves through a pinned statement section, a horizontal card-track for the three core services, an auto-scrolling marquee of genre-based lesson series (blues, rock, jazz, prog, reggae), and sticky-stacking photo sections built around real gig shots instead of stock imagery.
We added a "My Work" section linking directly to Michael's own performance clips, his Trinity College London grade recording, an original song, and a downloadable lesson prospectus, plus a Web Audio-powered interactive guitar built in Three.js, letting visitors click a string and hear a real plucked note. The whole build was audited and fixed for mobile end-to-end, since most first visits to a local tutor's site happen on a phone.
Enquire About A Similar ProjectThe Results
Live and ready to convert, with a full portfolio of real performance proof in place before the first paid lesson enquiry comes through the door.
Partner with a team that builds products people use, teaches skills that stick, and creates tech that matters.