Unboxed Luxury

Unboxed Luxury sells real designer footwear, Alexander McQueen, Berluti, Gucci, Balenciaga, Louis Vuitton, that's simply been opened from its original box, at a fraction of retail. The hard part was positioning: the site had to make pre-owned and unboxed feel like a smart way to buy luxury, not a downgrade, while still functioning as a real store, sizes, stock, prices and an add-to-bag flow across a catalog spanning dress shoes, sneakers and native wear.

We designed and built the Unboxed Luxury store end-to-end, organising the full brand catalog into dress shoes, sneakers and native wear collections, each listing sized, priced and ready to add to bag in a couple of taps.

We built a rotating Footie of the Week spotlight to give standout pairs their own moment, and wired up a launch discount campaign offering the first 100 online customers 25% off, to turn browsers into the store's first real buyers.

To directly address the trust question, we put affordability, fast delivery and fast customer support front and centre in a dedicated why choose us section, so the pre-owned positioning reads as value, not risk.

Unboxed Luxury launched with 86+ brands and 860+ shoes already in stock, with 470+ pairs sold through the site's add-to-bag flow and its 25%-off launch campaign for early customers. The store now runs as a real, browsable catalog across dress shoes, sneakers and native wear, not a single static page of listings.