Making the ordering as bold as the food itself
The Challenge
AfriFoods has been serving Northampton family recipes since 2020, but the site never matched the energy of the food. The brief was to build something as bold and soulful as a plate of jollof and suya, while keeping ordering dead simple: no accounts, no checkout friction, just browse the menu and send the order straight to WhatsApp. It also had to carry AfriFoods' events and catering side, so a customer planning a party could find that just as easily as someone ordering dinner for one.
30+
Authentic dishes across the menu
6
Menu categories, from rice dishes to pastries
2020
Family recipes serving Northampton since
0
Sign-ups needed to place an order
Every dish gets its own moment
The menu was designed to make each plate feel as vivid on screen as it does on the table.
Designing a menu people actually want to scroll
What We Did
We designed and built the AfriFoods site end-to-end, organising the full visual menu into six categories, rice dishes, soups, drinks, snacks, small chops and pastries, each dish priced and photographed to sell itself.
We wired up a WhatsApp ordering flow so a customer can add dishes to a cart and send the order straight through, no account, no checkout form, and built the brand's bold typographic identity into the homepage with looping marquees and a made-with-love visual language that carries through every page.
We also gave AfriFoods a dedicated events and catering section for party bookings, and an email capture so the kitchen can announce new dishes and offers directly to regular customers.
Enquire About A Similar ProjectA menu that finally matches the food
The Results
AfriFoods is live today with the full WhatsApp ordering flow taking real orders across Northampton, alongside a dedicated events and catering page for party enquiries. Customers can now browse 30+ dishes across six categories and order in a couple of taps, no sign-up required, matching the same warmth the kitchen has served since 2020.
"CWT gave AfriFoods a site that finally feels like us, bold, warm and unmistakably West African. Customers order faster now, and they tell us the site alone makes them hungry."
AfriFoods Team - Owners, AfriFoods
